Ford says to buy Rover brand name from BMW
Geschrieben am Monday, 18.September. @ 22:31:34 UTC by THaag
Sterling schreibt "FRANKFURT (Reuters) - Ford Motor Co (F.N: Quote, Profile, Research) will exercise its right to buy the Rover brand name from German premium carmaker BMW (BMWG.DE: Quote, Profile, Research), a spokesman for Ford's Premier Automotive Group said on Monday.
"We feel it is in interests of our Land Rover business to have the Rover brand," the spokesman said, adding Ford had informed BMW about its decision on Monday.
Ford bought Land Rover from BMW in 2000 and had the rights to buy the Rover brand name, which BMW said last month it had agreed to sell to an unspecified partner.